To improve cleaning and selective collection in the city, the Sant Adrià City Council implemented an information campaign to get citizens involved and collaborating. Anthesis Lavola designed the campaign, creating a positive logo and upbeat graphic image to be displayed on the various communication material, including banners, ads and messages on social media. To support the campaign, several informers took to the streets to perform communication tasks. The graphic image is based on a variety of characters of all ages and styles, with a positive attitude to convey good practices. We used a wide range of colours to represent different scenes and played with a variety of organic background shapes so that we could adapt the elements to many formats and needs.