As part of its strategy to improve waste management, the Madrid City Council implemented the selective collection of organic waste. Citizens were informed of this novelty through a communication campaign and by informers stationed in public locations.
Anthesis Lavola developed the campaign and created various communication elements for it, including several videos. Some of these videos are infographic and make use of the campaign’s graphic style to present the most relevant information. Others were recorded in the city and answer citizens’ most frequent questions about separating organic waste.