The Barcelona City Council is offering citizens two projects to promote energy self-sufficiency. Both are presented through websites. Anthesis Lavola hatched a communication strategy to exhibit the projects in a compelling way. We created different elements, such as videos, web banners, roll-ups and a leaflet.
The videos are animated and invite viewers into a neighbourhood community, where advice on how to save energy is offered in different rooms. We used a videogame style, in which you accumulate energy based on the actions taken to save it.