Coca-Cola is making headway towards its sustainability goals and is committed to the Green Recovery. In 2017, the company set ambitious objectives as part of its ‘Avanzamos’ strategy. Since then, each year it communicates which goals have been met and which are still forthcoming in its sustainability report. In its 2019 report, Coca-Cola reaffirmed its commitment to business, people and the planet, while shining a spotlight on sustainability. For the design, we searched for an image that would keep with the company’s global image but offer a unique and easily identifiable touch.  

Using the ‘Avanzamos’ campaign image as our foundation, we applied a graphic resource to represent the phases the company has gone through on its path to the present day.