The Metropolitan Transport Authority (Autoritat del Transport Metropolità, ATM) has created a 2020-2025 Master Plan for Mobility (MPM) aimed at establishing the principles and objectives for managing the mobility and transport of people in Barcelona. Anthesis Lavola designed the communication strategy to share this plan with citizens. We created the plan logo, image and communication elements, including an informative newsletter and social media content.
The website is the foundation for citizen participation. We went with the colour of the MPM logo, as well as the grey and green of the ATM brand to reinforce the connection. To make the content more enjoyable for readers, we included photographs, symbols and lists.