Cellnex is Europe’s leading wireless telecommunications infrastructure operator. For some years now, it has been publishing data on the environmental impact of its business activity and the actions it takes to reduce and mitigate it. With the aim of going one step further and becoming a leading group in the fight against climate change, it has developed a roadmap to become NetZero by 2050. Anthesis Lavola has supported Cellnex in the layout and design of the NetZero strategy, as well as in the development of the summary video.  

The graphic style of the two communicative elements has been recreated based on Cellnex’s corporate image. Both the publication and the video are based on photographs of the company’s facilities and infrastructures, which are combined with infographic components and images of the sky and the atmosphere. This design links clean air and emission neutrality with Cellnex’s commitment.