In January 2021, Microsoft kicked off a project with members of the Ellen MacArthur Foundation Network including Aquafil, BASF, Berry Global, CHEP/Brambles, Cisco, The Estée Lauder Companies, Flex, Mainetti, Mondi, and SCG to create a circular packaging solution to replace the existing linear path plastic-based stretch wrap that is used to stabilize and protect products in transit. This cross-sectoral group has researched and piloted three different pathways to eliminate single-use stretch wrap used in a linear path: replacing stretch plastic with a compostable film, implementing reusable materials for securing pallets, and improving the recovery of single-use, linear plastic-based film for higher value and closed loop recycling solutions. The pilots and results have been summarized in a white paper, designed by Anthesis Lavola.

Regarding the design side there was total freedom. The aim: a clean design that had the capacity of impacting the reader at the same time. To do it, relevant numerical data is highlighted, graphs are turned into infographics and are given great prominence through the gradients that merge with the background. With all this, the result is a piece with a modern look and feel and agile to read.